It is just a matter of willpower.) The platform's much-bruited algorithms, which take your viewing patterns into account, are charged with picking that thing you should most likely want to watch next. (Of course you can always hit 'stop' or 'back' or another such command and put an end to the entertainment. Do nothing and the suggested program's trailer will play to induce you further. Netflix's way to hook you into binge-watching is to 'suggest' the next program to watch, while the program you've been watching is coming to an end. But no one could have predicted binge-watching, which means that once again reality has outstripped our wildest, grimmest imaginings. Nightmare visions in which slick entertainment anaesthetises the populace are nothing new. In the 1999 movie The Matrix, humanity is enslaved by machines that maintain a simulation of reality to keep everyone compliant. In David Foster Wallace's 1996 novel Infinite Jest, a filmmaker creates a movie so entertaining that it reduces viewers to dribbling catatonia.

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